Generations and Branded Content from and through the Internet and Social Media: Modern Communication Strategic Techniques and Practices for Brand Sustainability—The Greek Case Study of LACTA Chocolate

A brand can get close to its audience by engaging and delivering integrated healthy sustainable communication experiences from through the Internet social media. de novo approach of branded content consumption in relation generations generational cohorts is highlighted a literature review present article. The latest three adult (18 years old older) (i.e., Generation X, Y Z) are outlined under lenses digital technological socio-cultural culture, media environment, audiovisual industry. In this framework, an audiovisual-supported case study Greek chocolate “LACTA” which characteristic typical paradigm re-approaching brand, (a) media; as well (b) presented. ultimate research purpose article spotlight role development reach better more future multi-generational marketing. Therefore, historical elements rich bibliographic source further regarding Internet, media, last with adults provided. Moreover, since not all alike, it also grants useful insights for prospective public relations advertising modern marketing aforementioned healthy, robust communication.